Peaceful brand
VISUAL IDENTITY + PACKAGING DESIGN
Packaging design and visual identity developed for Peaceful Drops, a CBD wellness brand focused on natural ingredients, relaxation and holistic wellbeing.
CONTEXT
The project involved creating a packaging and identity system capable of communicating calmness, product clarity and premium artisanal quality within the growing wellness and CBD market.
The visual language needed to feel contemporary, trustworthy and approachable while maintaining consistency across different product variations and packaging applications.
DESIGN APPROACH
The visual direction focused on balancing natural wellness aesthetics with clean and structured packaging design through earthy colour palettes, textured surfaces and minimalist typography.
Flavour-based colour coding and simplified compositions were developed to reinforce product recognition, shelf consistency and visual clarity while creating a calm and contemporary brand experience.
ROLE
Packaging Design
Brand Identity Design
Label System Development
Typography & Layout
Visual Communication
Print Production
Product Packaging Design
