Freshzilla Guacamole
PACKAGING DESIGN + VISUAL COMMUNICATION
Packaging design and visual communication developed for Freshzilla Guacamole, a fresh food product created for the European retail market.
CONTEXT
The project involved the development of packaging layouts, label systems and branded communication materials capable of balancing shelf visibility, product clarity and regulatory information across multiple applications and product formats.
The visual identity needed to communicate freshness, accessibility and product recognition while remaining adaptable to production requirements and food packaging standards.
DESIGN APPROACH
The visual direction focused on creating a fresh, vibrant and contemporary packaging system capable of standing out in the retail environment while clearly communicating the product’s natural and healthy qualities.
Clean typography, bold colour contrasts and carefully structured information hierarchy were combined to enhance shelf visibility, readability and product recognition across different packaging applications.
Special attention was given to balancing freshness and simplicity with production requirements and food labelling standards for the European market.
ROLE
Packaging Design
Label System Development
Typography & Layout
Visual Communication
Print Production
Production-Ready Artwork
